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We're hoping you agree with us

There's a lot of ... what's the right word ... unethical people and companies out there making billions off people like us—harvesting our data, crushing competition, and quietly shaping what we see and think.

It's happening to everyone—individuals, families, kids. And it's getting worse.

Big Tech isn't broken. It's working exactly as designed. They're incentivised to push—and cross—the line. Extract as much data as possible. Chase infinite profit, power, and control.

Governments work with them. Use them. Leverage them to surveil and influence at scale.

Your data isn't just being monetised. In some cases, it's being weaponised.

And most people don't understand any of this. Cybersecurity, data, privacy—it's one of the least understood parts of the internet. That's not an accident.

Why we exist

We're not improving the old system. We aim to replace it. We built Search.Inc to be the exact opposite of all of it. Not slightly better. Not “more ethical.” The opposite.

Our first principles

• Actually don't be evil.
• Help humans flourish. Build a better world.
• We will laugh when we can and be serious when we must.
• We should not know who you are, and no one else should either.
• No bullshit policies. If we say it—we build it, prove it, and enforce it.
• We are incentivised to protect you.
• You control your data. Full stop.
• Build the most user-first, kick-ass AI Agent / Search Engine hybrid in the world.